Make the Shift: Being Business Resilient in Uncertain Times

Are you struggling with your online shift?
Are people telling you, your Company needs to be online but you just don’t know how?
Have you tried it, spending countless dollars on marketing contracts with general marketing specialists/agencies, with no return on investment?

John Atkins (JAC) and David Yetman (Yetman.Consulting) have spent many years honing their expertise, helping many companies position their online brand, and create a steady stream of online leads. They create real leads, with real closing potential – not just social media impressions.

John and David will show you how to take your brand, elevate it to the next level, and use online techniques to channel real customers to your sales office. Their success has culminated into as high as 450% increase in revenue in as little as 3 months. Even more impressive - the type of business or sector doesn’t matter. This presentation is for everyone.

Biographies

John Atkins is CEO and co-owner of JAC – a digital marketing firm in St. John’s, with a satellite office in Toronto. John began developing websites in 1998 when he was hired as a “Internet Guru” by a local web company. After only a few years, he went on to work for a traditional marketing agency building and managing enterprise computer systems, designing and developing websites, while holding senior positions, as both technical director and marketing director. For much of his career, he worked for an award-winning resort collaborating on numerous projects with multiple fortune 500 companies. Early in his career, he led a marketing team of 10 talented individuals to market and promote an award-winning resort to clients in the US, Caribbean, UK, and Germany. With an annual budget of $5 million, his team went on to win seven international awards for the marketing and promotion of the various resorts. In 2008, John created a digital marketing agency that was built on open and transparent communication with its clients. Over the past 12 years, John and his team have worked with a wide variety of business sectors, including Engineering & Architecture, Retail, Health Care, Research and Development, Oil and Gas, Travel & Tourism, Destination & Resort Marketing, and Product Design & Development. John and his team has won 45+ international awards for the work completed for its clients. John is proud of the success but contributes its overall success to its approach to customer service and client relations. In 2019, John opened a second office at 401 Bay Street, Toronto, ON.

David Yetman is CEO of Yetman.Consulting a firm specializing in business resiliency – a combination of new product development, brand positioning and lead generation – among other things. In his early career he worked in University settings as a research management consultant and had the privilege of working with several Nobel Laureates, while pursuing graduate studies. In a seemingly painless shift he moved to marketing, and then on to business management consulting where he has been now for 10+ years. David has worked with 50+ businesses and organizations in his career, learning from many executive leaders, and spending time to coach executive leaders to build resilient businesses. He has depth of knowledge in multiple industries and has the tireless work ethic to match his expertise. He is currently enrolled in Harvard Business School (online) studying business sustainability and has the privilege of working with businesses throughout Canada.

Main Street
A successful, resilient recovery is critical for our business community. Our Main Street Recovery project offers resources that small business owners need right now, including the latest practices for employee safety, mental health, recruitment and marketing supports.

As part of Main Street Recovery project we will offer a series of 3 sessions to help businesses grow their sales in the digital space. To learn more about Main Street Recovery project click here.