Advertising in the time of Covid-19. What are you doing with your brand?

In this session for St. John’s Board of Trade members, Jenny Smith, President and Executive Creative Director of Ray, will discuss how the current pandemic is affecting brands. This crisis is changing consumers’ attitudes and considerations. There is a shift toward community and there are new questions consumers are asking themselves. Jenny will discuss how brands need to adapt in order to demonstrate alignment with their communities (30 minutes, including Q&A).